LTV ATLAS POWERED BY ION
Open Calculator
v 1.0 · 2026 Internal Reference · PGAs

WHAT IS A
DENTAL PATIENT
ACTUALLY WORTH?

A defensible, citation-backed reference for HIP & Neon Canvas Practice Growth Advisors. Use it to answer the question every client asks — "What value should I put on a new patient?" — with the right number, by specialty, payer mix, and region, every time.

PREPARED FOR HIP · Neon Canvas / ION
SCOPE 9 specialties · 6 regions · 24 sources
LAST UPDATED May 2026
USE CASE CRM patient value · CAC defense
GENERAL DENTISTRY
$6,500
Recommended baseline, mid case1
ORTHODONTICS
$6,200
AAO 2025 case-fee average4
PEDIATRIC, PER CHILD
$4,500
$9K–$13K per household with siblings6
FULL-ARCH / OMS
$20–30K
Per-arch case value, FFS19
How to use this guide

FOUR INPUTS, ONE DEFENSIBLE NUMBER.

The calculator stacks four adjustments on top of the specialty baseline to land at a number you can defend in a client meeting. Here’s what each one means — in plain English — before you dive in.

01

Pick the specialty

Each one has a different math model — recurring lifetime (GP, peds, DSO) vs. single-case (ortho, OMS, cosmetic). The calculator switches automatically.

02

Set the payer mix

Tells the calculator how patients pay — cash, in-network insurance, or Medicaid. This determines how much of the charged fee actually collects.

03

Apply the region

Cost of living, PPO write-off pressure, and Medicaid rates all vary by region. This multiplier stacks on top of payer mix.

04

Choose the output

Gross for client conversations. Net for the CFO. Profit for setting CAC ceilings. When unsure: lead with Gross.

PAYER MIX · WHAT IT MEANS

How patients pay drives the real number

FFS / Private Patient pays cash or has out-of-network insurance. Practice collects the full charged fee. Highest LTV.
PPO In-network insurance. Practice agrees to a discounted fee — typically a 30–45% write-off on the charged amount.
Medicaid Government coverage. Reimburses roughly 55% of private insurance. Heavy admin burden. Lowest LTV tier.
Mixed No dominant payer. Use this as the safe default when the practice can’t give you a clean breakdown.
REGION · WHAT IT MEANS

Where the practice operates

West / NE Coastal metros (LA, SF, NYC, Boston). Highest gross fees, biggest PPO write-offs. +10 to +15%
Southwest urban DFW, Phoenix, Austin. Strong cash markets, moderate competition. +5%
Midwest / SE / Mtn West Most balanced markets — the calculator’s baseline assumption. −5% trim.
Rural Lower base fees, lower competition, lighter write-offs. −15% adjustment.
OUTPUT MODE · WHICH NUMBER TO SHARE

Three views of the same patient

Gross LTV The topline. Use with clients to defend marketing investment & ROI. Almost always the right opening number.
Net What the practice actually collects after insurance write-offs. Use with CFOs and operations leaders.
Profit Net minus overhead. The real ceiling on what they can spend to acquire a patient.
Rule of thumb Lead with Gross, have Net ready if the CFO asks, and quote Profit when defending a CAC ceiling.
01 The Calculator

PUT A NUMBER ON A PATIENT — WITH RECEIPTS.

Pick a specialty, dial in the payer mix and region, and the math renders live with every assumption traced to a cited source. Hand the client the equation, not just the answer.

Inputs

Estimated Gross LTV
$6,200
Defensible range  ·  $5,000  →  $7,500
View sources
02 Executive Summary

NATIONAL BENCHMARKS — 9 SPECIALTIES

Use the recommended column when a practice can’t pull PMS-grade data. Low / Mid / High span the defensible range across payer mix, region, and case acceptance.

Specialty
Low LTV
Mid LTV
High LTV
Recommended Attribution
General / Family Dentistry
$3,500
$6,500
$12,000
$6,500LIFETIME
Pediatric — Per Child (PPO)
$2,800
$4,500
$7,500
$4,500$9–13K HOUSEHOLD
Pediatric — Medicaid-heavy
$1,400
$2,200
$3,200
$2,200PER CHILD
Orthodontics
$5,000
$6,200
$7,500
$6,000CASE FEE
Oral Surgery — Routine
$600
$1,800
$6,000+
$1,800SINGLE-EPISODE
Oral Surgery — Implant / Full-Arch
$3,000
$22,000
$76,000
$20–30KPER ARCH
Cosmetic Dentistry
$3,500
$15,000
$50,000+
$15,000CASE VALUE
Multi-Specialty / DSO
$4,000
$7,500
$14,000
$7,500LIFETIME
Periodontics
$2,500
$5,500
$15,000+
$5,500BLENDED
Endodontics — Per Case
$1,200
$1,700
$2,500
$1,700PER CASE
Prosthodontics
$8,000
$25,000
$80,000
$25,000CASE VALUE
03 Deep Dives · 9 Specialties

SPECIALTY-BY-SPECIALTY PLAYBOOK.

01General & Family Dentistry

The Bread & Butter — Hygiene-Anchored Recurring Revenue

RECOMMENDED LTV
$6,500

Calculation. Production per visit × visits per year × retention years. Per-visit production runs $225–$275 in PPO-heavy practices and $325–$400+ in FFS practices, with national mid-point near $2598. Visits/year sit at 1.7–2.0 (twice-yearly hygiene plus restorative).

Retention. ADA average is 8–10 years; Henry Schein and Dental Intelligence cite 17% annual attrition (~6-year effective life) for average practices and 3% (30+ years) for the top decile10.

Math · Mid Case $325 × 2 visits/yr × 10 yrs = $6,500
Key Drivers of Variance
  • Payer mix — PPO write-offs average 30–45%9
  • Hygiene recall discipline — top practices hit 85–90% vs. 55–65% average
  • In-office membership plans lift production/patient 15–30%21
  • High-ticket adds: implants, clear aligners
Where sources disagree Marketing-focused sources (Dandy, Delmain) cite $10K–$45K; CPA sources (Tooth & Coin, Levin) cluster $3,500–$7,50013. Use $6,500 as the defensible middle.
Payer Mix Breakdown
FFS / Private
$7.5–12K
PPO-heavy
$4.5–7K
Medicaid (adult)
$2–3.5K
Cross-references
  • Adult Medicaid utilization 18% vs. 57% privately insured2
  • Avg gross billings/GP: $942,290 vs. avg net income $207,9801
  • Patientgain national avg new-patient LTV: $6,70014
02Pediatric Dentistry

The Household Math — Where Per-Patient Hides the Real Number

PER-CHILD / HOUSEHOLD
$4,500 · $11K

Bounded LTV. Pediatric is age-gated. A typical patient enters age 1–3 and ages out to a GP around 13–18, giving 10–15 years of tenure with 2 visits/yr. Production/visit: $180–$280 (preventive-heavy, sealants, fillings, space maintainers, sedation).

Math · Per Child, Private / PPO $225 × 2 visits/yr × 10 yrs = $4,500

Household LTV is the metric that matters. Average U.S. household has 1.9 children6. AAPD consultants use a 2.0–2.5× household multiplier — siblings book together and one parent’s decision lands the whole family. Recommended baselines: $9K–$13K private/PPO, $3.5K–$6.5K Medicaid.

Ortho Crossover Bonus

Pediatric practices that refer to in-network ortho (or run their own) capture a second $5,500–$6,200 case per child needing comprehensive treatment. Roughly 50–60% of pediatric patients receive ortho24. Add a weighted $2,500–$3,500 per-child when the practice has an ortho component.

Margin note Overjet’s benchmarks put pediatric net margins at 32–42% — lower than ortho because of staff time and Medicaid drag11.
Per-Child LTV by Payer
FFS / Private
$5–7.5K
PPO
$3.5–5K
Medicaid
$1.4–3.2K
Household Multiplier Logic
  • 1.9 avg children per household6
  • 2.0–2.5× captures sibling co-booking + parent loyalty
  • Family practice variant: ($6,500 × 2 adults) + (1.5 × $4,500 kids) ≈ $13–18K household
State to Watch · Ohio
  • 2024 reform: Medicaid 44% → 87% of private2
  • Pediatric Medicaid LTV jumps materially — re-run baselines
03Orthodontics

The Case-Fee Specialty — Validated $5K–$6K Baseline

AAO 2025 AVERAGE
$6,200

Validated. The current baseline lands almost exactly on the published mean. The 2024 Roger Levin orthodontic survey reports the average bracket-and-wire case fee at $6,121 and clear aligner at $6,373, both flat from 20235.

The AAO 2025 Economics of Orthodontics survey corroborates record case volumes (287 annual starts/orthodontist on average, high performers at 336+)4. Cain Watters reported 5–6% increase in gross production and net collections in 202412. Bentson Copple Patterson valuation data confirms these ranges with overhead targets 50–57% for ortho vs. 59–62% for GP7.

Math · Mid Case $6,200 case fee × ~1.0 case/lifetime = $6,200 LTV
Phase I / Two-Phase

Some practices generate $1,000–$1,500 in Phase I and $4,500–$5,500 in Phase II16, but the per-patient total still lands in $6,000–$7,000. Sibling households common → 1.5–1.8× household multiplier.

Recommendation Keep $5,000–$6,000 as the baseline for client reporting. Use $6,200 if defending the upper end — AAO 2025 data backs it.
Case Fee by Payer Mix
FFS / Private
$6.5–8.5K
PPO
$5–6.2K
Medicaid (HLD)
$2.5–4K
Benchmark Anchors
  • Bracket-and-wire avg: $6,1215
  • Clear aligner avg: $6,3735
  • Annual case starts: 287 avg / 336+ top performers
  • Insurance lifetime ortho max: $1,500–$3,000
04Oral & Maxillofacial Surgery

Two Funnels, Two Economies — Routine vs. Full-Arch

FULL-ARCH PER-ARCH
$20–30K

OMS is not a recurring LTV model. Practices run on single-encounter referrals from GPs and pediatric dentists. "Lifetime" is usually one episode of care. Standard LTV math overstates the number badly. Track two separate funnels with different economics:

Funnel 1 · Routine OMS

Wisdom teeth, single extractions, biopsies: $600–$2,500 per case — mid case $1,800. Patient doesn’t return unless a new problem appears years later.

Funnel 2 · Implant / Full-Arch

Single implant: $3,000–$6,000 per tooth all-in. All-on-4 / All-on-X full-arch: $18,000–$38,000 per arch; full-mouth $36,000–$76,00019. Episodic, high-ticket, one-time.

Marketing Math · Different Per Funnel Routine lead = $1,800 episode  ·  Implant lead = $20K–$30K
ION-specific note Pushing toward implant/full-arch leads justifies CAC 10× what makes sense for a wisdom-tooth lead. Industry CAC for implant lead: $250–$800.
Payer Notes
  • Implants/full-arch: FFS, cash, CareCredit dominant
  • Medical insurance real — orthognathic, pathology, trauma
  • OMS is highest-earning specialty per ADA HPI ($396K avg)1
  • BLS confirms #1 dental specialty income18
  • Medicaid: routine extractions only; no full-arch
CAC Guardrails
  • Wisdom teeth lead: $25–$75
  • Single implant lead: $150–$400
  • Full-arch lead: $250–$800+
05Cosmetic Dentistry

Case Value, Not Lifetime — The CAC Headroom Specialty

CASE VALUE
$15,000

Treat per-case value as the marketing attribution number, not multi-year LTV. Most cosmetic patients return to a general dentist for maintenance. A small fraction become recurring; true lifetime can reach $25,000–$40,000 only when the cosmetic practice is also full-service.

2025 Case Values · National
  • Single porcelain veneer: $900–$2,500 (mid $1,400)22
  • 8–10 tooth smile makeover: $9,000–$25,000
  • Full-mouth rehab / prostho-grade: $30,000–$80,000+
  • Invisalign cosmetic offering: $3,500–$7,000
  • Whitening: $200–$600
Math · Use Case Value as LTV Proxy Mid baseline = $15,000 case  ·  AACD-accredited dentists premium 20–40%
Don't multiply by retention A $15K veneer case is one-time for 80%+ of patients. Treating it as 10-year recurring leads clients to overspend on acquisition.
Payment Mix
Out-of-pocket
~95%
Credit card
40%
CareCredit / Lending
50%
Cash
10%

Austin Cosmetic Dentistry payment-mix data23

CAC Headroom
  • $15K case justifies CAC $500–$2,000
  • Highest CAC tolerance of any specialty
  • Skewed to coastal metros + TX/AZ urban
06Multi-Specialty / Group / DSO

The Internal-Referral Premium — More Procedures Stay In-House

GROSS LIFETIME
$7,500

More lifetime revenue per patient. Hygiene, restorative, ortho, implants, cosmetic, and endo all stay in-house. Production/visit $275–$425 (broader mix). Visits/year 2.0–2.5 including specialty visits. Retention 6–10 yrs — slightly shorter than solo GP because DSO doctor turnover causes churn.

Math · Mid Case $350 × 2.2 visits/yr × 9.5 yrs = $7,500

DSOs like Heartland, PDS, Aspen, and Smile Brands report higher production per chair than independents due to scale efficiencies15. Overjet’s benchmarks put DSO/multi-doctor at $850K–$1.1M revenue/dentist vs. $650K–$1.13M for solo11.

Use net for CFO conversations DSOs typically run 70–85% PPO. Net LTV after write-offs runs $4,000–$5,500 even when gross is $7,500.
Why DSO LTV Is Higher
  • Internal specialty referrals captured (ortho, perio, OMS, endo, prostho)
  • Broader procedure mix per visit
  • Centralized scheduling lifts utilization
  • Sophisticated PPO management mitigates write-offs
Recommended Attribution
  • $7,500 gross for client reporting
  • $5,000 net after PPO write-offs for CFO
  • Profit LTV: $1,500–$2,000 — cap CAC accordingly
07Periodontics

Partly Referral, Partly Recurring — Plus Implant Episodes

BLENDED LTV
$5,500

Two patient types. Single-episode referral work (SRP, gum graft, perio surgery) and recurring perio maintenance every 3–4 months for life, increasingly with the practice placing implants.

  • Production/visit: $300–$650 (perio maintenance > prophy)
  • Visits/year: 3–4 for maintenance patients
  • Retention: 5–8 years
  • One-time surgical episodes: $3,000–$15,000
Math · Maintenance + Conversion Weighting ($400 × 3.5 × 6 yrs) × 40% conversion = $5,500 blended

Most perio is PPO-billed with substantial write-offs on SRPs (D4341/D4342). Implants are largely FFS. Periodontists average $330K–$370K nationally per 2025 HireSmiles data17.

Patient Lifecycle
  • ~40% convert to long-term maintenance
  • ~60% one-encounter referral — SRP, single surgery, biopsy
  • Implant cases: $3K–$6K per tooth, FFS-dominant
Marketing Note
  • "Gum disease" lead vs. "implants" lead = different funnels
  • Implant funnel: same CAC tolerance as OMS implant
  • Maintenance conversion is the lever — track as KPI
08Endodontics

Single-Case Referral — Almost Entirely Per-Tooth

SINGLE-CASE
$1,700

Almost entirely single-case referral work. Root canals run $1,200–$2,000 per tooth depending on anterior / bicuspid / molar. The patient does not come back to the endodontist unless another tooth needs treatment.

Math · Single Case Average Average value per case = $1,700  ·  Multi-tooth lifetime $3K–$4.5K

ADA HPI notes endodontists are consistently the second-highest-earning specialty after OMS, with average net income around $299K1. GPs perform two-thirds of common endo procedures — endodontist referral volume is driven by complexity (molars, retreats, surgical endo).

Attribution for marketing Treat the lead as a single case at $1,700. Do not multiply by retention years.
Per-Tooth Fees
Anterior
$1,200
Bicuspid
$1,500
Molar
$1.8–2K
Retreat / Surgical
$2–2.5K
Payer Mix
  • Mostly PPO with significant write-offs
  • Limited Medicaid presence
  • FFS premium roughly 25–35%
09Prosthodontics

Highest Single-Case Value — Full-Mouth Specialty

RECOMMENDED CASE
$25,000

Highest single-case value of any specialty. Full-mouth rehab, complex implant restorative, advanced cosmetic. Case range $20,000–$80,000 per Overjet’s published prosthodontic data11. Single-case dominates; some patients return for additional arch work or maintenance crowns.

Math · Recommended $25,000 case baseline  ·  $40K+ for full-mouth-rehab specialists

Largely FFS / cash / financing. Insurance rarely covers more than a small portion. Average net income per ADA is $200K–$212K despite high case values because lab fees consume a larger share. 2025 HireSmiles average: $323K nationally17.

Case Distribution
Single crown / bridge
$2–8K
Implant restorative
$8–25K
Full-mouth rehab
$30–80K
Positioning
  • "Full-mouth-rehab specialist" → use $40K+
  • Lab fees are the margin lever — track cost/case
  • Highest CAC tolerance after cosmetic
04 Regional Analysis

REGION CHANGES THE NUMBER.

Three variables drive regional variance: Medicaid reimbursement as % of private, PPO write-off variance, and cost of living. Below is directional sensitivity by specialty, with ADA HPI 2024–25 data as source2.

Region
General
Pediatric
Ortho
OMS
Cosmetic
West / Pacific
High gross, +PPO drag
CA Prop 56 helps
$6.5–8K
Strong
Strongest (LA)
Northeast
High gross, big w/o
MA / CT / NY strong
$6.5–7.5K
Strong implant
Strong (NYC, Boston)
Southeast
Average LTV
FL/GA/AL low Medicaid
$5.5–6.2K
Strong (FL retirees)
Strong FL metros
Midwest
Average
OH reform = +LTV
$5.8–6.3K
Average
Average
Southwest
High in TX metros
TX managed-care drag
$5.5–6.5K
Very strong cash
Very strong (TX, AZ)
Mountain West
Lower w/o, lower base
AK / MT favorable
$5.2–6K
Growing
Smaller, FFS-heavy
SENSITIVITY RANKING

Most region-sensitive

  1. Pediatric — Medicaid mix swing. FL ≈ ½ of Ohio post-reform.
  2. General / Family — PPO write-off variance.
  3. Cosmetic — skewed to coastal metros + TX/AZ.
  4. Orthodontics — relatively flat (±10%).
  5. OMS / Endo / Perio / Prostho — referral- and case-driven.
PPO WRITE-OFFS BY REGION

Range 28%–45%

Northeast 35–42% · Southeast 32–40% · Midwest 30–38% · Southwest 35–42% · West/Pacific 38–45% (highest) · Mountain West 28–35% (lowest)9.

2024 OHIO LEAP

44% → 87% of private

Ohio raised Medicaid dental rates 93% on average — pediatric Medicaid LTV moves materially upward. Re-run client baselines2.

05 Methodology · PMS Pulls + Math

HOW TO GET THE REAL NUMBER.

Whenever possible, use the practice’s actual PMS data — defaults are a starting point only. Below is the exact path in every major dental PMS10.

  1. Pull production-per-active-patient from the PMS

    Total production trailing 24 months ÷ unique active patients in the same period = annual production per active patient. Multiply by retention years (or use 1 / annual attrition).

    LTVannual = Σ production24mo / unique active patients  ·  LTVlifetime = LTVannual × (1 / attrition)

  2. Apply payer-mix adjustment when PMS data is unavailable

    Use the recommended baseline from the executive summary, then adjust by payer composition.

    FFS-heavy (>60%)
    ×1.25
    PPO-heavy (>60%)
    ×0.85
    Medicaid-heavy (>40%)
    ×0.55
    Mixed
    ×1.00

  3. Apply regional adjustment

    Stack on top of the payer adjustment.

    West / Pacific coastal metros
    ×1.15 gross
    Northeast metros
    ×1.10
    Southwest urban (DFW, PHX, AUS)
    ×1.05
    Midwest / SE non-metro / Mtn West
    ×0.95
    Rural anywhere
    ×0.85

  4. Convert gross to net & profit for CFO conversations

    Gross is the right number to lead with for clients. Net (gross × (1 − write-off %)) and profit (net × (1 − overhead %)) constrain CAC budgets.

    $6,500 gross × (1 − 0.35 PPO w/o) × (1 − 0.60 GP overhead) = $1,690 profit LTV

PMS PLAYBOOK — EXACT PATHS

DENTRIX (Henry Schein One)

Practice Statistics

Pull total production × unique active patients for trailing 24 months. Patient List report (last visit 18+ months) gives attrition.

Office Manager → Reports → Management → Practice Statistics
EAGLESOFT (Patterson)

Production Analysis

Same calc. Default "active patient" = 18 months which matches industry standard.

Reports → Practice Management → Production Analysis
OPEN DENTAL

Standard Reports

Procedures grouped by patient + No Future Appointment report. PPO Write-offs Report gives gross-to-net directly.

Reports → Standard → Production and Income
CURVE DENTAL

Insights / LTV widget

Curve has a native LTV/CLV report in Insights that does the calc automatically on the analytics tier.

Insights → Production Reports → Production per Patient
DENTICON (Planet DDS)

Enterprise reporting

Provider-level production per active patient. Enterprise reporting allows cross-location LTV — key for DSO/multi-loc clients.

Reports → Production → Provider/Patient Production
DENTAL INTELLIGENCE

Patient LTV widget

Overlay on multiple PMSes. If the client has Dental Intelligence, treat it as the source of truth.

Dashboard → Patient LTV widget
06 Sources & Caveats

EVERY NUMBER, CITED.

Hover any pink superscript anywhere on this page for the source. Numbers cluster across CPA-grade and marketing-grade sources — we’ve normalized to defensible mid-points.

01
ADA Health Policy Institute — 2023 Survey of Dental Practice
Practice financials, specialty net income, gross billings, utilization.
CPA-gradeIndustry
2023
02
ADA HPI — Medicaid Reimbursement for Dental Care Services, 2024 & 2025 Update
State-by-state Medicaid as % of private. Ohio reform tracker. Adult vs. child rates.
PolicyRegional
2024–25
03
ADA HPI — Dentist Earnings & Practice Modality Data, Q2 2025
DSO vs. solo revenue/dentist, modality trends, productivity per chair.
DSO
2025
04
AAO 2025 Economics of Orthodontics Survey
Average case fees, annual case starts (287 avg / 336+ top), case-mix data.
Specialty
2025
05
Levin Group / Orthodontic Products — 2024 Practice Performance Survey
Bracket-and-wire $6,121 average · clear aligner $6,373 average.
Specialty
2024
06
AAPD 2017 Survey of Pediatric Dental Practice
Household composition, Medicaid/CHIP coverage rates, treatment mix.
Specialty
2017
07
Bentson Copple Patterson & Associates — Valuation Data
Practice transition multiples, overhead targets (50–57% ortho, 59–62% GP).
Valuation
2024
08
Dental Intelligence — Practice Analytics
Pooled production/visit (national mid $259), retention benchmarks, recall data.
Analytics
2024
09
Veritas Dental Resources — Fee Analysis
PPO write-off % by region. FFS production premium data. UCR alignment.
Consulting
2023
10
Henry Schein One / Dentrix — Industry Data
17% annual attrition for average practices, 3% for top decile. Retention curves.
PMS
2024
11
Overjet — Published Practice Benchmarks
Pediatric net margins 32–42%, DSO revenue/dentist, prostho case-value distribution.
Analytics
2025
12
Cain Watters — 2024 Orthodontic Practice Report
5–6% increase in gross production and net collections in 2024.
SpecialtyCPA
2024
13
Tooth & Coin CPA Firm — Practice Data
GP LTV $3,500–$4,500 baseline (lower-end CPA-grade reference).
CPA
2024
14
Patientgain.com — Dental LTV Analysis
$6,700 average new-patient LTV for general dentistry (marketing-side reference).
Marketing
2024
15
ADA HPI — Practice Modality Data Q2 2025
DSO scale efficiencies, production-per-chair benchmarks.
DSO
2025
16
Journal of Clinical Orthodontics — Fee Schedule Guidance
Phase I ($1,000–$1,500) / Phase II ($4,500–$5,500) two-phase pricing reference.
Peer-reviewed
2024
17
HireSmiles 2025 Specialty Salary Data
Periodontist $330–370K, prosthodontist $323K national averages.
Compensation
2025
18
BLS Occupational Outlook Handbook — Dentists
Confirms OMS as #1 dental specialty income; baseline labor stats.
Government
2024
19
Southeastern Dental + Blyss Dental — 2025 Full-Arch Pricing
All-on-4 / All-on-X $18–38K per arch · full-mouth $36–76K.
Specialty
2025
20
Dental Economics / Levin Group Annual Practice Survey
Practice overhead trends — 64% saw increases in 2024, half >10%.
Industry
2024
21
Clerri — Membership Plan Production Data
In-office membership plans lift production/patient 15–30% same-store YoY.
Software
2024
22
AACD — Cosmetic Procedure Cost Data
Veneer $900–$2,500, AACD-accredited dentist premium 20–40%.
Specialty
2024
23
Austin Cosmetic Dentistry — Payment Mix Data
40% credit card, 50% CareCredit/Lending Club, 10% cash.
Practice
2024
24
AAO Consumer Awareness Survey
50–60% of pediatric patients receive comprehensive orthodontic treatment.
Consumer
2024
Final note for client conversations

Sophisticated PE-backed groups and DSOs will push back on any LTV figure that isn’t grounded in their own PMS data. The right move is always: “Here’s the industry baseline, here’s the regional and payer-mix adjustment, and here’s what we’ll pull from your Dentrix/Eaglesoft/Denticon report to validate it within 30 days.” That answer wins the credibility argument.

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